Corporate strategy is a unique plan or framework that is long-term in nature, designed with an objective to gain a competitive advantage over other market participants while delivering both on customer/client and stakeholder promises (i.e. shareholder value). A corporate strategy is also defined as a valuable tool for expanding and defining the values of a company. Companies use corporate strategies to create and identify long-term goals aimed toward improvement and success. Understanding what a corporate strategy is can help you increase overall profits and financial stability for your company. A corporate strategy is referred to a companywide strategy aligned with the company’s vision and objectives, aiming to create value and increase profit. It considers an organization’s overall nature, ecosystem, and ambition. It aligns with the optimum utilization and allocation of resources.

Four Pillar of Corporate Strategy

Corporate Strategy is different than business strategy, as it focuses on how to manage resources, risk, and return across a firm, as opposed to looking at competitive advantages. Leaders responsible for strategic decision making have to consider many factors, including allocation of resources, organizational design, portfolio management, and strategic tradeoffs. By optimizing all of the above factors, a leader can hopefully create a portfolio of businesses that is worth more than just the sum of the parts. For more reading on strategy, check out the Harvard Business Review resources.

Useful links
What is corporate strategy?
Business And Corporate Strategy.
Corporate Strategy Vs Business Strategy.
Corporate Strategy – What Is It And Why Develop One?
Corporate Strategy Management – Stanford Executive Education
What is Team Intelligence and How to Manage It?