Relationship Between Fund Management Company and Client

Contents
Overview
Introduction
Objectives
1.0 Analysing the Relationship between a Fund Management Company and its Client
2.0 Laws Governing the Fund Management  Company/Client Relationship 
2.1 Principal and Agent
2.2 Investment Management Agreement
2.3 Fiduciary Duties of a Fund Management Company
2.4 Trust Law
2.5 Capital Markets and Services Act 2007
3.0 Ethical Considerations
3.1 Code of Ethics
3.2 Corporate Governance
4.0 Summary
Suggested Answers to Activities
                                     

Overview
Introduction

The relationship between a fund management company   and its client is complex and requires careful analysis. Further, the potential for dispute between the parties is significant given the nature of the investment services provided. In the event of a dispute involving loss, the amount may be large.

In this topic we  review the various taws that  regulate the fund    management company/client  relationship. We will apply the legal principles we have learned in our examination of contract and negligent misstatement.

We will also examine the ethical considerations that may be applied to the fund management   company/client relationship — including a review of a Code of Ethics that a  fund management    company   may wish to apply to  the operation of its business.

This  topic should be read  in  conjunction with Topic   7 Conduct  of a   Fund Management   Company’s Business and Topic 8 Compliance.

Objectives

At the end of this topic you should be able to:

•  analyse and describe the legal relationship involved in a fund management company/client relationship and list the areas  of law that impact   that  relationship

•  appreciate the  need for  and  importance of  an Investment    Management Agreement  between a fund  management    company and client

•  list the key provisions of such an Agreement

•  describe the duties owed to a client by a fund management company and its directors and employees

•  give examples of potential conflicts of interest likely to be experienced in a fund management   company’s daily business dealings involving clients

•  list the key requirements under the Capital Markets and Services Act 2007 (CMSA) that impact the fund management company/client  relationship

•  appreciate the value, and list the important elements, of a Code of Ethics that may be applied to a fund management company’s business in Malaysia.

1.0   Analysing  the  Relationship  between  a  Fund Management  Company  and   its  Client

The  relationship between a fund management   company and its client is a complex one and a number of areas of law are involved:

•    The  fund management  company  acts as the agent of the client. The general Law  governing the relationship between principal and agent therefore applies.

•    The  Investment Management     Agreement between   the  fund  management company   and a client is a contract. The basic principles of contract law have been covered in topic The Law of Contract.

•  The  fund management  company’s actions in managing a client’s portfolio  must  not be negligent. We look at the law of negligent misstatement in topic Negligent Misstatement.

•  The  fund management  company owes  certain duties to its client in its role as a fiduciary. The fiduciary duties of a fund  management   company  are also relevant to the relationship.

•  The  fund management  company   may hold monies or property on behalf of its client.  If so, the law  of trusts applies to this  element  of  the fund management  company/client relationship.

•  Statutory laws, such as the Capital Markets and Services Act 2007 (CMSA), also      impact upon the relationship between fund  management companies  and client. The impact of the  CMSA on a fund management   company’s relationship with its client is described in several topics. Other relevant laws that may affect the  relationship are )described in Topic 2.

In addition, the requirements of frontline regulators and professional and industry associations may be  relevant to  the relationship between   fund   management companies  and client. Finally, each fund management  company  should  apply its own  standards of corporate governance and ethical principles to the relationship it has with its client.

The  fund  management    company’s   compliance  function  ensures that  these requirements and obligations are properly met.

2.0  Laws Governing the Fund  Management Company/Client Relationship

2.1  Principal and  Agent

The   basic  legal relationship enshrined within the   Investment    Management Agreement  made   between a fund  management    company and its client is that of principal (the client) and agent (the fund management company).

When    appointed as  the fund  management company   by its client,  the fund management   company  acts as the client’s agent when investing the client’s funds. It is for this reason that the fund  management   company is not responsible for investment losses made by a client. In discharging its duties as a fund management company,  it is obliged to exercise a certain level of care. If it is negligent in its actions, the client may have a claim under the tort of negligence.

In carrying out its function, a fund  management  company uses stockbrokers and other intermediaries to complete  transactions. In doing so a fund   management company   is acting as  agent  for  the client and  the  charges made    by the intermediaries are payable by or borne by the client.

Care must be taken  to ensure that, under the Investment Management   Agreement defining the arrangement between  the  fund management company   and client, the fund  management  company   is the agent of the client and that other intermediaries, such as a stockbroker or custodian, are also agents of the client. Ideally, such intermediaries should not be regarded as agents of the fund management  company since the fund management   company  could be liable to the client for any acts or defaults of the intermediary.

Where   a fund  management   company acts  outside  its authority, the  fund management   company is in breach of the Investment Management   Agreement, and the fund management  company may be liable for the consequences of the breach.

Liability of a Fund Management Company

A fund management   company will be liable for losses caused by agents if the fund management     company has  failed to discharge its professional responsibility in relation to the appointment and monitoring of these agents. This is because one of the roles of a fund management  company is to select and monitor the agents (such as brokers and custodians) it uses for its client’s business. A fund management company  has a duty to act with due care and diligence in selecting and monitoring all agents as part of its duty of care to its client. Consequently, failure to choose agents  with care which  then  results in a loss to a client may cause the fund management   company  to be liable to the client for that loss.

An   example of the duty of a fund management company  to act with due care and vigilance in selecting and monitoring an agent is that of the nomination of brokers through  whom  securities transactions on behalf of a  client are made. A  fund management   company  should select the  brokers whose services it utilises on the basis of a proper evaluation of their services, for example, the broker’s ability to secure best execution of orders and its research capability. The financial risk to the client of default by a broker may be  reduced by using agents  with appropriate financial resources or backing. A fund management company is generally in a better

position than its client to monitor market awareness of changes in the financial condition of agents.

Careful selection and monitoring of agents does not guarantee that acts or default of an  agent will  not cause a  loss to a client. The  terms of an   Investment Management   Agreement (see below) may deem  a  fund management company  to  be responsible for the negligence, default, fraud or dishonesty of an agent that is under the control and supervision of the fund   management company,  even if the fund management   company   has selected and monitored the agent with reasonable care. A  client would then be indemnified by the fund management    company for losses incurred as a result of the negligence, default, fraud or dishonesty of such an agent.

Mistakes of an Agent

Where   an agent  makes a  mistake or an  error in,  say, dealing or settlement instructions for a trade in securities and suffers a loss as a result, the fund management   company   is not legally liable for the loss. The fund  management company   would generally act quickly to  resolve the issue with the  broker or custodian to minimise  the effect of any loss. Any claim for loss would be at the client’s risk although the leverage over the agent that could be obtained by the fund management   company   could result in the client obtaining restitution for its losses.

Indemnity from a Client

An- agent, such as a fund  management  company,  is entitled to be  indemnified against losses, liabilities and expenses incurred by it in the proper performance of its duties on behalf of a client. A loss incurred by a fund management  company acting within the scope of its authority to perform its duties should be indemnified by the client (assuming the agent is not itself at fault). An Investment Management Agreement    should generally contain  an   indemnity  ensuring that  the  fund management   company   is ‘not responsible for normal investment losses, matters beyond its control and defaults of brokers, agents and intermediaries that are not under its direct control and supervision’.

Similarly, if an agent acts outside its authority, the client would not generally be responsible.

The law of principal and agent is part of contract law and is governed 15y Part X of the Contracts Act 1950   (Revised 1974). A contract of agency is formed  by the agreement of the  principal and the agent. The agreement can be express (stated orally or in writing) or implied (unsaid or unwritten, but taken for granted). Given the nature of the services provided by a fund management company to a  client, it would be  highly unusual not to have a written agreement between the parties. This agreement is known  as the Investment Management  Agreement. The rights  and duties of each party to the contract of agency depend upon the agreement reached between them.

2.2   Investment  Management Agreement

The Investment Management   Agreement typically sets out the terms upon which the client appoints the fund   management company  as  its agent for the purpose of managing  an investment portfolio. As a contract it is therefore subject to contract law. We examined  contract law in topic The Law of Contract.

As the Investment  Management   Agreement is the key to many aspects  of a fund management   company’s  business,  we  will review   the contents of a typical Agreement as part  of Topic 7.

2.3   Fiduciary Duties of a Fund Management Company

A fiduciary is a person who controls property on behalf of others. Hence a fiduciary relationship exists between a fund management    company and its client. The fund management  company is in  a position of trust in relation to the client in its rote as agent acting for its principal. The fiduciary relationship toward the client extends to the directors and to the employees of the fund management company.

A fund management   company (and its directors and employees) therefore owes various duties to its client including:

•    a duty of loyalty

•    a duty to act in good faith

•    a duty to avoid conflicts of interest.

Fund    management companies usually act for several investor clients at the same time/Consequently, a particular  investment opportunity  that  is limited in availability (e.g. a new issue or a discrepancy in the market price of a thinly traded security) may need to be handled carefully to avoid an accusation by a client that the fund  management   company failed to act in utmost good  faith toward  it. Through  the markets a client may  be transacting with another client under the advice of the  same  fund management  company.  Where such transactions are negotiated  off-market   between two clients   of the same  fund  management company  there is a risk of conflict of interest which may, if unrecognised, give rise to a high risk of breach of fiduciary obligations. The duty to disclose to each client the basis of such a transaction allows transactions subject to a conflict of interest to

proceed.

The duty to avoid a conflict of interest is particularly important in the context of a fund    management  company. A fund   management  company  who transacts client business through  an intermediary  such  as a  stockbroker  owned by  the fund management  company  or who will receive a share of commission as a result of that transaction, for example, should declare  that transactions may be placed with related parties and ensure that the terms of such transactions are at arms length. Fund   management    companies  and  their  staff are also frequently  offered preferential allocations by stockbrokers in new issues.

Another aspect of the duty to avoid a conflict of interest relates to the receipt of bribes or secret commissions to, for example,   place shares in particular client portfolios. A share allocation offered to a fund management company for its clients should not be taken up by the fund management  company as principal (or by its staff) since this would also be a conflict of interest. Similarly, a fund management company  should not compete with the clients for which it acts.

We examine  specific conflicts, and describe how a fund management company should handle them, in topic Conduct of Fund Management Company’s Business.

Question / Activity 1

Johnny Chin, a representative at a leading fund management company, is responsible for the   management of the RM150 million investment portfolio of the pension fund of International Traders Bhd., a large trading company with offices and warehouses throughout SE Asia. Johnny  has heard  informally that the trustees of the fund are considering  the   appointment  of a   replacement   fund management  company following a period  of   under-performance of  the portfolio for which he has sole responsibility.

Johnny  has been    employed   by the  fund    management    company since leaving university and has been advised that he could soon  be appointed a director of the company.  He is concerned that the loss of International Trader’s account will result in him losing the directorship opportunity.

To  boost the   performance of  International Traders’ pension   fund portfolio he decides to place the share transactions of all his clients through one broker in the expectation that he  will receive a  much  greater allocation of share in  Dynamic Growth Bhd., a  highly sought after IPO. Johnny proposes to nominate  all the shares allocated to him (expected to be worth approximately   RM 7.5 million on listing) to the International Trader’s pension fund in an effort to boost the fund’s performance. The broker has  also agreed to provide Johnny with a  new research service to help him in his stock selection. Only International Traders’ pension fund is able to invest in the type of investments covered by  the research service.

Comment on Johnny  Chin’s proposed action.
Answer:
Johnny  has a fiduciary duty to each one of his clients. He cannot favour one client over  another and must act in the best interests of each. As a fiduciary he must also avoid a conflict of interest between his (or his employers) own interests and those of his clients.
Johnny’s proposal is clearly intended to favour one client over his other clients by allotting the IPO entitlement ‘derived’ from the securities transactions of several clients. He should devise a logical and transparent means of equitably dividing any IPO allocation among all his clients.

By allocating all the transactions of each client to one broker, Johnny is unlikely to be acting in the best interests of his clients (and may be acting negligently). Not all his clients will benefit from the research service provided by the broker so Johnny is again  favouring one client over others.
Johnny  has a clear  duty to avoid a conflict of interest. The sole purpose  of his arrangement   with the broker is to boost his chances of a directorship and to retain the International Traders’ account for his employer.

By increasing the risk profile of International Traders pension fund (the investment in  Dynamic Growth   Bhd.  is likely to represent a substantial part of its portfolio following listing), Johnny does not  appear to be  acting in good faith towards his client (and again may be acting negligently).

2.4  Trust Law
Where a fund    management company  holds   monies and property of a client in trust accounts, it acts as a trustee in relation to those assets.
The Trustee Act 1949 applies to the acts of a trustee. Generally, this will be the case since the authorised investments under the Act are very restrictive.
Under the Trustee Act, trustees are  restricted to investing in a range of defined authorised investments. The list of authorised investments (in s.4 and 5) includes:
•   securities issued by Federal  Government or the Government   of the State of Sabah or the State of Sarawak or of the Republic of Singapore
•  securities the interest on which is or shall be guaranteed by Parliament or by the Federal Government
•   titles to immovable property in Malaysia (within specified limits)
•   fixed interest securities issued in Malaysia with the approval of the Treasury by any public authority established under federal or State law
•  loans to an approved  company
•  loans the principal and interest on which  is or shall be guaranteed  by the Federal Government
•  securities issued by a company where:
(a) the paid-up ordinary share capital is RM5 million or more
(b) in each of the three years preceding the investment,  the  company has paid a dividend on its fully paid-up share (in s.4(2)(b)).
•  approved  unit trust schemes.

Section 6(1) describes the investment powers of the trustee and requires a trustee to    have  regard for:
(a) the need for diversification of trust investments. The trustee is required to take into account the  trust’s circumstances and the degree of risk attaching to each investment or group of investments
(b) the suitability of proposed investments.
Section 6(2) requires a trustee to obtain proper written advice in relation to the  proposed  investments to ensure that the requirements of s.6(1) are met. (The Public Trustee and trust companies are exempt    from this requirement). Proper advice (to  be  obtained  from  a stockbroker   or authorised accountant)  in relation  to the    investments is also required on an on-going basis.


2.5   Capital Markets and  Services Act 2007
The    CMSA regulates the  conduct  of everyone    engaged  in the  securities and    derivatives industry. Fund management    companies   must   therefore comply  with    various  requirements under the  CMSA.

summary:
•  s.89  – 107 provides for  the conduct   of business  of  licensed persons in general as well as specific conduct of licensed persons dealing in securities and dealing in derivatives.
•  s.109 – 124 regulates the treatment of clients assets in respect of securities, derivatives and  fund management
•  s. 174  – 209 relates to various market  misconduct    and  other prohibited conduct  such as false trading and market  rigging, the  making of false and misleading  statements, insider trading, bucketing etc


3.0  Ethical  Considerations
3.1  Code of Ethics
The  Malaysian Association of Asset  Managers   (MAAM) has  undertaken various initiatives to promote the development   and standard   of business conduct of Malaysia’s asset management industry. One in particular is its revision of a Code of Conduct for its members in 2001.

MAAM’s Code of Conduct  outlines the best practices expected to be observed by its members.


Objective
The principal areas covered by MAAM’s Code of Conduct are:
• Compliance with laws and regulations
• Risk management
• Management  of conflict of interests
• Safeguarding clients’ interests
• Duty to exercise due care and skill

Compliance with Securities Laws  and Regulations
A Code should  require that members strictly observe all laws and regulations that relate to the conduct of their business. In this course we examine many of these Laws and regulations ranging from capital market  laws to business rules of the exchanges, and to taxation law. Members should be required to be cooperative with regulators, and should not knowingly  become involved in the breach of laws and regulations that affect their businesses.

Question / Activity 2
Ahmad, a representative of a fund  management company,  becomes   aware that a colleague’s superior investment performance is in part the result of trading in shares of a particular company through a broker who is related to the chairman of the company. The colleague, who  is also a representative, suggests that Ahmad should purchase for  clients shares in the  company because   she has seen  the draft announcement  of the company’s year end results and they are ‘much better than the market expects’.

What should Ahmad do?
Answer:
Ahmad  is aware that a breach of the law relating to insider trading (s.183 CMSA) will take  place should shares in the company be purchased.   Ahmad  should not purchase the  shares and should report the position to the regulatory authority.
Professional Misconduct

A Code generally requires that   members of  a professional body should observe higher standards from those laid down in laws and regulations affecting behaviour in the securities industry. Breaches of laws in areas not relevant to the industry but which  could  bring disrepute upon the professional body may   be penalised  by exclusion or suspension from membership  of that body.

Question 3 / Activity 3
Richel works for a fund  management company  but has a half-interest in a pirate CD duplication business which is highly profitable. He gives all the profits to which he is entitled to a charitable foundation (a client of his employer) for which he acts as portfolio manager.

Is Richel’s action appropriate?

Answer:

Richel’s ownership  of the pirate  CD duplication  business is inappropriate for someone  in the position of a  professional portfolio manager. The  fact that all of the profits he makes are   donated to chanty is not relevant. He should ensure that his  employer is aware of his other business activities in case a conflict of interest should arise.

Competition   with a Representative’s Employer
A Code  will  generally include reference to various situations faced by a fund management    company’s  representative  which relate to competition  with  the representative’s employer. In general terms, an employee has a duty of loyalty to the employer  and therefore a Code provides guidance beyond an employee’s legal position.
An  employee  should not compete with his or her employer without obtaining the prior written consent of the employer and the employee’s prospective client. In the funds   management  industry it is quite common for an employee to consider the formation of a rival funds management business while continuing to be employed. The  employee  should  ensure that  he or  she does  not do  anything (prior to resignation) that may conflict with the duty owed to the employer. Such activities may  include duplication of software, research or client lists; negotiating with the employer’s  clients to appoint the employee to manage their funds; causing fellow employees to  resign and subsequently join with the employee in the new business; or appropriating the employers business ideas.

Question 4 / Activity 4

Abdul  is a representative for  KK Fund  Managers  Bhd.,  a leading  investment management   company. KK  Fund Managers  manages a range of portfolios on behalf of clients, including pension and  provident funds,  unit trusts and private client portfolios. The unit trust for which  Abdul is the portfolio manager is the top performing  unit trust in Malaysia over 5 years. A wealthy unitholder in the trust asks Abdul  to manage  her personal  portfolio for her for which she is willing to provide Abdul with use of her country house at Mt. Kinabalu for several weeks each year. Abdul proposes to work on the portfolio only outside office hours so as not to interfere with the management   of the unit trust.

Should Abdul accept  the offer?

Answer:

Abdul should not, without receiving the written  consent of his employer, accept the offer as to do so would compete with his employer’s business which includes the management  of private client portfolios. The fact that no cash  remuneration is received is not relevant  since Abdul  will receive  a benefit of    accommodation.

Neither is the fact that Abdul proposes to manage   the portfolio ‘outside offices hours’. Abdul should ensure that the client is aware that he  proposes to  continue working for KK  Fund   Managers and should obtain her written  consent to this.

Conflicts of Interest with a Representative’s Employer

While conflicts of interest in relation to a representative’s actions are generally considered  only in the context of a conflict with clients interests, it is common for a Code to also require disclosure of conflicts of interest (and potential conflicts of interest) between  a fund   management company’s  representative and his or her employer. As the circumstances of a conflict or a potential conflict of interest are sometimes difficult to identify, it is usual for a Code to require sufficient information to be reported to  the employer  such that the  employer is able to identify and assess the impact of the conflict. In this way, the employer cam ensure that the interests of the clients of the fund management   company can  be put before those of the fund   management company.

A Code may therefore require a representative to disclose to his or her employer all matters,  including beneficial ownership of  investments that could affect  the employee’s duty to the employer, or the employee’s liability to make unbiased and objective recommendations  to clients.

Question / Activity 5

Fatimah is a representative with Johor Bahru Investment  Management Bhd.  which specialises in the management of  pension and provident portfolios. Fatimah has been asked  to accept appointment as a director of her family investment company which has an  investment portfolio of  RM120 million. The portfolio is currently managed   with advice from another fund management  company.

What steps should Fatimah take before accepting her  appointment?

Answer:

Fatinnah’s appointment is likely to take up considerable time which may  affect her existing client responsibilities and her duty to her employer. Her  appointment  is clearly  intended to take advantage   of her skills and  experience in   investment management    and to assess the   investment advice  received from  the  competitor funds management    company.

She  is likely to be involved in discussions with the investment adviser and her views, and  those of her  employer, are likely to be transmitted  to  her  employer’s competitor.  Fatimah  has the potential  for a conflict of interest and she  should therefore discuss  the proposal with the directors of the funds management company by whom  she is employed.

The directors  would also consider the  problems that    may arise should the firm’s clients learn that Fatimah may  be working  closely with a rival funds   management company.  Fatimah  should also ensure that the family investment company’s adviser is aware  of her  employment with its competitor.

Disclosure of Benefits from Clients

A Code will  normally require that  a fund    management  company’s representative disclose to the employer any direct or indirect benefits that they receive over and above the benefits derived from the employer. Non-disclosure of such benefits could affect the employee’s duty of loyalty, his or her objectivity in client dealings, and create potential conflicts of interest. Disclosure in written form discourages the use of any non-cash benefits (i.e. benefits in kind).

Question 6 / Activity  6

Richard is a representative responsible  for the  Malaysian-invested  investment portfolios of clients of Australian Fund  Managers  Limited, a Sydney-based fund management company. Australian Fund  Managers  pays Richard’s employer a fee based  on the level of funds under management.

The Managing  Director of Australian Fund Managers offers to provide Richard and his family with an all expenses  paid trip to Sydney if client portfolios outperform the FBM  KLCI over a 12 month  period.

What should Richard do?

Answer:

Richard should inform his employer (in writing) of the offer of a trip to Sydney. The offer could affect Richard’s ability to handle other accounts he has responsibility for.

It may cause Richard to give preference  to clients of Australian Fund   Managers Limited.  It may also cause Richard to take undue risks with portfolios in an attempt to earn the ‘all expenses paid’ trip to Sydney. This may not be in the best interests of either his employer or the clients.

Reasonable  Basis for Investment Recommendations and Actions

A Code will generally require that a fund management  company’s representative will act professionally in relation to a client’s investment portfolio. Hence, a representative should  be  diligent and   thorough when making investment recommendations. This means the representative should have a reasonable basis for an investment recommendation before the decision is put to, or actioned on behalf of, a client. Further, the representative should have proper documentation to record the basis of each recommendation and decision.

Research, upon which recommendations and investment decisions are made, may be internal or external. However, a fund  management  company’s representative is responsible for reviewing such research to ensure that it is reasonable before acting upon it. If he or she believes the research to be based on inaccurate information, the representative should not follow the recommendation.

Question 7 / Activity 7

Chris is a specialist in the discretionary management of aggressive growth portfolios, on behalf of private clients. Disillusioned with the short term prospects of Malaysian equities, he decides to invest in overseas stockmarkets. Chris believes the prospects of capital growth in such markets are superior to those of the local market.

Is Chris’ decision to invest overseas justified?

Answer:

Chris needs  to determine  whether his clients are prepared to accept the change in investment  strategy to meet their investment objective. He should  ensure that his clients are conversant with the additional risks he is taking – in particular, currency.

Chris should inform his clients of the many other factors relevant to a decision to invest overseas such as exchange control, tax considerations, market and regulatory differences, custody issues, etc. He should advise them in writing of these differences (and retain  records of his research into those differences) before obtaining the clients’ written approval to vary the investment strategy in this way.

Independence and Objectivity in Investment Recommendations and Actions

A Code will generally require a fund management    company’s representative to maintain independence and objectivity in making investment recommendations and actions. A representative’s decisions should be made without conflicts of interest or other factors that  may influence  the  representative’s judgement, and such situations should be avoided wherever possible.

A funds management   company’s representative is likely to be subject to pressure from many different directions – brokers and other service providers, clients and the representative’s employer – to influence his or her judgement.  A  broker  may provide cash or perks to encourage a representative to transact through that broker;

a client may  provide supplementary compensation to  encourage preferential attention to a portfolio; and an employer or an associate, such as an investment bank, may encourage investment in the ‘shares of companies for whom the bank is acting as corporate finance adviser.

Generally, a  Code will allow a representative to retain gifts of a minor  value. However, beyond a specified limit, a Code  will usually require gifts and other benefits to  be disclosed to the employer. It is then up to the employer to decide if acceptance of the gift or other benefit is likely to prejudice the representative’s independence and objectivity.

 Question 8 / Activity  8

Simi,  representative of a fund management company is invited to visit the overseas factories of Malaysia  Pacific Manufacturing Bhd.  (MPM)   which  is listed on Bursa Securities. Simi is  accompanied  on the visit by employees  of several other fund management companies. All the expenses of the visit (amounting to approximately RM20,000  per person) are paid by MPM.

At the conclusion of the  visit, Simi is given a selection of the company’s products valued at RM1,000. Following his return to work, Simi decides to buy MPM shares for all his client portfolios.

You are required to advise Simi.

Answer:

Simi must be careful that his objectivity has not been jeopardised  by the visit. His visit appears to have been a normal MPM procedure and  he was accompanied  by members  of staff of several other fund management  companies, i.e. Simi  did not receive preferential treatment. The trip did not include excessive  ‘free’ time. Simi should have  support for his purchases of MPM shares based on the findings from his visits. Clients should therefore  perceive  that Simi’s objectivity has  not   been compromised  by  the visit.

The  gift provided by the company  is excessive in value and cannot be justified as ‘samples’ of the  company’s products  to  aid Sinni’s research. Simi should consider returning  them.  He should certainly disclose the  receipt of the products  to his employer,  who  may  then direct Simi to return them to the company.   Retention of the products may  give cause for suggestions that the decision to buy MPM shares was not   made objectively and was influenced by the receipt of the products.

Fiduciary Responsibility

A representative of a fund management company owes a fiduciary duty to his or her client. It would be normal for a Code to reinforce this aspect of a representative’s activities by requiring a representative to act for the benefit of clients and to place the interests of those clients before their own interests.

‘Know your Client’

In  managing a client’s portfolio it is clearly vital for a representative to be familiar with a client’s financial position, investment experience and investment objectives before considering  the suitability of a particular investment for inclusion in that client’s portfolio. A requirement that  a representative  consider the needs and circumstances of the client, the characteristics of the investment to be included in a client portfolio, and the characteristics of the total portfolio would usually be included within a  Code.

Question 9 / Activity 9

Siti, a representative  of a fund  management    company,   is responsible for  the portfolio of two private clients.

Client A, aged 60, has a portfolio of RM1 million and is retired with an income  of RM100,000.  Client B, aged 28, has inherited a portfolio of RM200,000. She is single and   has recently completed  her  university  education although  she is currently unemployed.

Client  A has advised Siti that his portfolio should be invested to maximise capital

growth  whereas Client B requests a more conservative approach that will produce an income from  which  she can live prior to establishing her career.

Siti’s research department is recommending purchase  of shares in a company with a high current dividend yield.

Should Siti purchase shares in the company for Client A, Client B or both clients?
Answer:
Client A’s portfolio, while  being capital   growth oriented,  could   nevertheless include  investments  which produce a high yield. It may be that the price of shares in the company  could rise as investors are attracted to the yield, thereby producing capital  growth.  The   effect  on the  current yield  of  the  total portfolio  of introducing  the  high yielding share   may be  minimal.   Nevertheless, the  prior approval  of Client A should be  obtained  since the additional   income may   have implications for the client’s taxation position.
Client B’s portfolio could include the  investment to boost the yield on the total portfolio. However, Siti should ensure that the additional income  generated is not at the expense  of increased risk of capital loss, for example following a cut to the company’s   future dividend payment.  Siti should, on a regular  basis, monitor the client’s personal circumstances since these are likely to change (as the client obtains employment,    changes  marital status, etc.)  and  her investment   objectives are varied.

Fair Dealing and Equity between Clients

A Code will often require a fund manager’s representative to treat all clients fairly when,   for  example, portfolios are varied in  response to changes in  ‘investment recommendations    or allocations of new issues are made.  The objective of this element   of a Code is to maintain the investing public’s  confidence in the funds management  industry.

A  fund management  company’s duty  of  fairness and loyalty to clients can  be evidenced   by disclosure to clients as to how, for example, new issues are allocated amongst  clients. A fund management   company should take care that preferential allotments  of new issues are not made to favoured clients, to staff, or to the fund management  company  itself. Transactions   in securities    ahead  of  client transactions  – a conflict with the fund management  company’s duty to its clients – should  not be  made.

Question 10 / Activity 10
Employees  of a  fund management company, Sabah Fund Managers  Bhd. are  not allowed  to  hold personal  investments but are  able to  invest in a unit  trust established by the company. Only employees  are able to purchase units.
The performance   of the unit trust is excellent and over all periods to 10 years, the trust’s  performance exceeds all publicly available unit  trusts by a large margin. Analysis of the trust’s investment performance indicates that the trust buys and sells shares  on the basis of the  company’s investment recommendations a day before those recommendations are made available to the company’s clients (or acted upon where  the client portfolio is managed on a discretionary basis). The unit trust also receives  preferential allotments of  new issues,  especially where the   company’s allotment  in a  new issue is so small as to be uneconomic  to allocate across  the company’s clients.

Is the in-house unit trust operated in the best interests of the company’s clients?
Answer:
While  the  fund  management company’s  decision to restrict the personal  share dealings  of its employees is in the interests of clients by removing the potential for conflicts of interest, the method  of compensating  employees  is likely to cause a breach  of the fair dealing aspect of a Code.
The  unit trust is not publicly available and entry is restricted to employees. Further, the unit trust’s portfolio is given preference over all client portfolios in terms of access  to the  company’s investment  recommendations. All clients should  be given equal access to the   company’s investment recommendations following  which the unit trust can invest. A potential conflict of interest exists between the employees of the company  and the clients of the company  since preference is given to the unit trust when investment recommendations are disseminated.

In relation to the preferential allotment of a new issue where a very small  number of  shares are available, the company’s solution is fair in that a basis to satisfy all clients with an allotment of an economic   quantity of shares  cannot be  made, but the solution to allocate the allotment to  employees  (through the unit trust) gives unreasonable   preference to employees over clients. Perhaps a fairer solution would be  to return the allocation to the issuer or sponsoring broker  or to allocate the allotment to a client charity.

Misrepresentation of Capabilities
A Code  may incorporate a requirement  that fund management companies and their representatives  not  misrepresent their  services, qualifications, experience  and capabilities to clients in an  attempt to obtain or  retain investment mandates.

Misrepresentation  could be verbal (i.e. through client presentations) or.written (i.e. in  reports  to  clients, in   advertisements,   or  in   performance   reporting).

Misrepresentation in the  form  of ‘guaranteed  returns or  returns based  on  past performance    would be in breach of this aspect of a Code.

Disclosure of Conflicts
A   Code would generally incorporate  a requirement that a fund    management company   and a representative should disclose to clients and prospective clients any matters that could   potentially affect their ability to make objective  investment recommendations.   Full disclosure of all actual and potential conflicts of interest, including personal shareholdings, should allow a client or potential client to assess the objectivity of any investment advice offered to the client.

Conflicts of interest may include personal shareholdings (especially if such holdings are material to  the representative), financial relationships with associates of the fund management company   (e.g.   a broker or  investment  bank),  common directorships, etc.

Question 11/ Activity 11
Josephine is a  representative  employed by Malaysian Asset Management    Bhd. Josephine’s remuneration includes a bonus should the investment performance of clients’ portfolios’ exceed specified levels. The bonus would, if achieved, represent a significant portion of Josephine’s total remuneration and was introduced by her employer  in an attempt to elicit recovery from a period of under performance of client portfolios.

In her attempt to improve performance, Josephine uses the services of a broker who encourages a high level of transactions but whose research is well above average. The broker is owned equally by an associate of Malaysian Asset Management Bhd. and by a company   owned by Josephine’s father.
One of Josephine’s clients acknowledges the better short term returns but notes the much higher turnover of shares in his portfolio. He asks Josephine why there has been an increase in turnover.

How should Josephine answer the client’s question?
Answer:
Josephine  (or her employer) should previously have disclosed to clients the basis of its employees’ remuneration and  the recently made   change. This would  provide a warning to  clients of the  potential  for toss of  objectivity in relation to the management  of their portfolios. Josephine’s use of the broker whose research is ‘well above average is justified but it may not be in the interests of every client to ‘buy’ this research through excessive levels of trading activity.
The  fact that the broker is an associate of Malaysian Asset Management Bhd. should also be disclosed to the clients of the company  since this represents a potential conflict of interest. Similarly, Josephine’s clients should be aware of her father’s interest in the broker. All disclosures should be in writing and receipt confirmed by each of Josephine’s clients.

3.2  Corporate Governance
In Topic 9, we examine the influence that fund management  companies worldwide are having on the companies in which they invest. The principles of good corporate governance  identified by fund  management    companies as  applicable .to the companies in which they invest can be — and should be — applied to the manner in which a fund management   company’s  own business is managed (albeit adjusted to reflect the smaller scale of most fund management companies businesses).

4.0  Summary
In this topic we have reviewed the important elements of the relationship between a fund management company   and  its client. These elements incorporate both legal and ethical considerations.

We will examine the practical implications of some of the duties owed to clients of a fund management   company, identified in this topic, in Topic Conduct of a Fund Management Company’s Business (7).

In the next topic we will examine  the licensing requirements relating to fund management  companies and those  who are employed  by such companies.


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